The press release explains the deal. Employees need something that explains what happens to them.
The moment a merger or acquisition goes public, two audiences need two different things at once — investors need the strategic rationale, and employees need reassurance delivered by an actual human, not a memo. A film does both without either audience feeling like an afterthought.
We produce announcement films for leadership teams managing the first 48 hours of a public deal announcement — compressed timelines, high sensitivity, often confidential until very close to close. The film puts leadership on camera explaining the rationale in their own words, in a register that reads as considered rather than rehearsed, and gives employees and stakeholders something more credible than a press release read aloud.
These films run in the internal all-hands announcement, the external press kit, and follow-up communications during the integration period. For companies where the acquisition is itself a founder-exit moment worth documenting separately, FounderStoryAustin.com covers that more personal side of the transition.
Leadership explaining the rationale — for the all-hands and the press kit.
More operational detail on what changes and what doesn't — internal-only framing.
Vision and rationale level, built for press embed and social distribution.
Every production frame organized and searchable in your private Activated Library. Yours indefinitely.
M&A timelines are often confidential until very close to close, so we work on compressed schedules — a single production day is common, with a rapid edit turnaround (typically 3-5 business days) to be ready alongside the public announcement.
Depends entirely on the deal structure and the message. A merger of equals usually wants both leaders together to signal partnership; an acquisition usually centers the acquiring leadership team explaining the vision, with the acquired company's leader offering a shorter, confidence-building appearance.
Often yes for the interview footage itself, but the cuts should differ — the internal version needs more operational detail (what changes, what doesn't, timeline for integration questions), while the external version stays at the vision and rationale level.
Everything your communications team needs before a corporate video engagement — scope checklist, brief template, and a distribution map for internal and external audiences.
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